Inspired Marketing at North Face

This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls Sudden sporting challenge for visitors.

What?  This is great.

The truth is that most people who buy outdoor gear (clothing is just a part of that) never go farther than from the door to their car in bad weather. In fact, in general, even people who buy tents and packs generally only use them once.

In Naked Binder’s view that is both sad and wasteful.  Lecture over.

The idea of forcing the clientele to scale the walls and then leap for product is genius. Shopping as an adventure sport.

North face store with disappearing floor - Corporate Image

Want to see it in action?  AdWeek’s website has video of the North Face shoppers reactions here.

Earthquake Weather: Project by Jenifer Wofford

The Earthquake Weather project of Jenifer Wofford combines all the crazy memories of the 1989 quake with superb illustrations.

I remember it – well sort of.  I had driven from San Francisco to LA that evening, and in the morning everyone kept saying how San Francisco was destroyed/had a big quake/ was burning. I kept thinking everything was fine when I left – it was very disorienting. So when I heard about this project I got excited.

It’s been 25 years since the Loma Prieta quake, and the Bay Area has changed considerably. It’s always been a place of transition and flux: people come and go, the earth shifts beneath us. Still, for those of us who were actually here in 1989 and who still vividly remember this event, this anniversary seemed like a good time to collect some of these memories.

Earthquake Weather is a collection of people’s personal stories of that day, with occasional illustrations by yours truly.



Jenifer Wofford - art project


Go check out Earthquake Weather now!

Notebook Binders – Awesome Recycled Mini Binders

Ah notebook binders! Strong half sheet mini binders that fit in your bag or briefcase and make you look good!

smaller organization binder

What is a notebook binder?

A notebook binder holds half sheets of standard US paper – so each piece of paper is 5.5″ wide x 8.5″tall. About the size of your tablet, a notebook binder offers the ease of carrying with the tactile joy of doodling creative sketches.

A Recycled Notebook Binder?

All the Naked Binder notebook binders are made from 100% post consumer waste paper, so no trees were hurt making them.  On top of that, these notebook binders are super strong and 100% recyclable making them one of the most eco friendly 3-ring binders ever.

Where do I get this fine mini 3 ring binder?

Why at Naked Binder of courseHalf sheet Notebook Binders - Naked Binder! We have a bare board notebook binder or one with a blue cloth spine wrap!

Seriously, opening one of these at a big meeting will blow minds and start a rush to be just like you.

Recycled Notebook Binders!





Why it Counts: Recycled Binders, Pocket Folders and Tab Dividers

What good is using a recycled binder or eco friendly pocket folders and tab dividers in the grand scheme of things?

You pay attention to composting and what you eat, but what is the benefit to recycled and recyclable office supplies? Can it help or is it just hype?

Bare Board, eco friendly, recycled and recyclable 3 ring binders - Naked Binder

Recycled paper has some large positive environmental impacts.

Recycling 1 ton of paper saves 1-2 tons of wood, 7000 gallons of water, 3 cubic yards of landfill space, 2 barrels of oil, and 4100 kilowatt hours of electricity, enough energy to power the average American home for five months.

So what does that mean for, say a recycled (100% post consumer waste) 3-ring binder?

ONE recycled 3-ring binder saves

  • 3 gallons of water
  • almost half a square foot of landfill
  • almost a cup of oil (not cooking oil either)
  • 2.05 killowatt hours of electricity

Imagine a world where all 50,000,000 3-ring binders in the US (annual sales) were Naked Binders. Compare that to a vinyl binder where you are using more oil based vinyl, generating more toxic byproducts and also creating something that can not be recycled.

Naked Binder makes our recycled and recyclable 3 ring binders, folders and tab dividers in the USA, so none of our product is shipped in from halfway around the world – saving more fuel and emissions.

Can a recycled and recyclable 3 ring binder, folder or tab divider make a difference?  Yes it can.

Growing Winter Vegies

As it gets colder and the days shorten up, I look at my garden and wonder what else I can hope to get out of it this year.  I am slightly addicted to eating fresh from the garden, so when I saw this in Mother Earth Living, I got excited again!

growing winter vegetables

If you’ve already done the work of digging and prepping garden beds for spring and summer, why not make use of that space for nutritious veggies this fall? With a little effort, you can harvest garden goodies well into winter—even in snow!

What You Can Grow: Cold-Weather Vegetables

Most garden greens and plenty of hardy veggies will thrive in cold weather, and many are actually sweetened by autumn’s dipping temperatures. Some cold-hardy plants, such as kale, mâche and spinach, will still be sending out tender, new leaves when it’s snowing outside. Root crops such as beets and carrots store well throughout the winter, providing four seasons of fresh flavor.

Read more:

Making Lamps from Mushrooms

recycled material lamp

Via Designer Pages:

Edvard has also developed a lamp made from MYX that produces food for the consumer before it ends up as a functional light object.

MYX is made from leftover hemp fibres from the textile industry and mushroom-mycelium (the vegetative part of a fungus, consisting of a mass of branching, thread-like hyphae), which is gathered from commercial mushroom farms.

To create MYX Edvard developed a natural binding process which involves growing the mushroom mycelium around the hemp fibres like a glue, forming a flexible and soft living textile – an optimized end-waste product.

How cool is that?  Plus the lamp looks great with the light shining through.

Naked Binder would like you all to think outside the box, as it were.  If you come up with a great idea for recycling, reusing or otherwise upcycling materials, we will put it in our blog!

more on the mushroom lamp here!

Plastics are taking over our Oceans

“Plastics” – from that word of advice in the movie ‘The Graduate’ to a reality where almost all products are wrapped in plastic throwaway packages or made with plastics, the question of what happens to all of that plastic needs to be addressed.

romantic swim in a garbage patch

Naked Binder has asked the question as to where vinyl goes, and brought up the plastics issue before but much like climate change science it seems that we are, as a nation and a planet, willing to ignore reality and hope for the best. The New York Times editorial yesterday stated:

Plastics are now one of the most common pollutants of ocean waters worldwide. Pushed by winds, tides and currents, plastic particles form with other debris into large swirling glutinous accumulation zones, known to oceanographers as gyres, which comprise as much as 40 percent of the planet’s ocean surface — roughly 25 percent of the entire earth.

Gyres – large circulations and islands of plastic – comprise as much as 40% of our oceans or a quarter of our planet.

One can only say,”Yikes”.

What can you do?  It seems almost impossible to eliminate all plastic from your life, especially in the US, but it is possible.  You can start by cutting back – no more plastic wrap, plastic bags from grocery stores, finding products not made of plastics or wrapped in them.

Some steps I have taken – eliminate or at least heavily cut back on plastic bags, over time (almost there!) convert all my food storage to glass containers (no sense in throwing away what is in place, use it until it is broken, then recycle what you can), trying to avoid buying new plastic toys for my kid (we do a lot of garage sales and the like – reuse vs. new), we recycle like crazy and use compostable bags for our dog walks.

Some resources

My Plastic Free Life

Life without Plastic

Pinterest – plastic free living

And of course, Read the whole article in the New York Times

We can do this people! Lets go plastic free!

Why a recycled 3-ring binder matters

Every year in the U.S. 50 million+ 3 ring binders are bought, used, broken and thrown away. The vast majority of these are vinyl binders.

  • That means there is 50 million+ lbs of toxic garbage going into your landfill – Every year.
  • That means that 30 million lbs of vinyl is being produced, waste being generated, pollution released.
  • That also means that the chances are, the toxic off-gassing that characterizes vinyl is happening in your office or your home.

A recycled and recyclable 3-ring binder – say from Naked Binder – offers an alternative to this toxic cycle.

eco friendly, recycled and recyclable 3 ring binders - Naked Binder

The binders are made from 100% FSC certified post consumer waste paper.  Recycled paper uses less energy and water than virgin paper and produces less waste.  Also, you don’t need to send trucks out into the forests to haul trees to a mill to make your binder.

The entire binder is recyclable. All of it. 100%.  Naked Binder uses no plastics, no vinyl – nothing that is not easily and universally recyclable. That means there is no landfill, and the materials are back into the recycled material universe, perhaps to make a new 3-ring binder! This includes the Notebook binders, the colorful Project Binders and the Naked Binder.

These recycled binders are non-toxic.  No BPAs, no dioxins – none of that. That means your kids can use them safely and that if you want (and I have) you can compost the binder.

Whether you are greening your office, or going back to school, eliminating vinyl is an easy way to be healthier while getting a stronger better looking 3-ring binder. Win win win win win!

A recycled and recyclable 3-ring binder offers you a stronger binder that you can use with pride knowing that not only are you healthier and better looking, but you are saving the planet also!

Still Swell at 85 – Inspirational guy

From CARVE magazine

This bloke is a legend. 85 still surfing, got an incurable cancer doesn’t let it get him down just raises cash for cancer sufferers less fortunate than himself. It is shot by Dean Saffron for the Byron Bay Surf Festival. Not see the other clips but we say “Give Magoo the bleddy cup already”

Still Swell at 85

The nickname Magoo conjures up images of a well-intentioned but incapable character bumbling through life’s daily adventures, even for those too young to have been exposed to the iconic cartoon. While Barry “Magoo” McGuigan is a lovable spirit, this is where the similarity ends as being Australia’s oldest competitive surfer generates extreme focus.

This short piece explores Magoo’s perception of being involved with surfing since the advent of the sport and the deeply personal ways that surfing has shaped his philosophy to life. Unassuming in nature, Magoo is a man of few words but his message is profound and this inspired the film.

You can vote here

Getting ready for School? Is it too soon?

Getting ready for going back to school takes a little more time if you are trying to do it with green school supplies.

While you don’t need to panic at this point, it may be wise to start looking at where you can get your green eco friendly school supplies.

A few hints.

School Binders.

Many schools put out a list of what they think your kids will need for the school year. These lists almost always specify 3-ring school binders, often vinyl binders. No offense to your school, but often their supply lists were made a long time ago and haven’t been updated.  I ran into this and ended up supplying the whole class with recycled binders, since the teacher was so excited.

We at Naked Binder know that you have choices, but there are things to consider when looking.

How long will it last? Cardboard binders are cheaper, but…cardboard binders.  Vinyl binders will fail at the hinge meaning you have to duct tape the cover back on in a few months. Naked Binders will not fail at the hinge – we had it flexed 250,000 times at a lab and it was still working.

Ring size does not = Binder spine size. Most often, the Big Box stores sell binders by spine size which tells you only how much space it takes up on a shelf, but nothing else.  Naked Binder uses ring size as a measure of exactly how many sheets go in a binder. We do have the dimensions of our binders listed on the shopping page to help relieve confusion.

3-ring binder ring sizing chart - Naked Binder

3-ring binder dimensions, 1" binder, 1.5" binder, 2" binder







Is it non-toxic and recyclable? Asking this question just eliminates vinyl binders. The answer to those questions is that vinyl is toxic and not recyclable anywhere you can go.

School Paper

The higher the recycled content, the better for the forests.  The cost does go up however, so you may have to look around.  For scratch pads, we generally use paper that was printed one sided, cut in half and put in a notebook binder (a half sheet 3-ring binder).  Easy to care, reuses waste paper and it is contained which is useful with kids.

Clothes and jackets

My kids grows like a weed, so buying new clothes all the time is an expensive hobby. If you have older siblings or cousins see if you can get their old clothes.  Chances are a lot of what you get is basically new since all kids seem to be picky about what they wear.

Thrift and second hand stores are also useful, but if you have good connections with parents, organize a clothes swap party where parents have food (and drinks?) and bring in everything they can’t use anymore.  (this works for adults too!)  Worried your kid will not have the newest clothes? As a third child not having new clothes until I was old enough to buy them, I find myself singularly unscarred by the experience.

That is all for today.  Remember, eco friendly school supplies can be harder to come by in your local stores, so expect to put a little more time in your search.  On the other hand, you are a hero to a generation and training your child to do right by the planet.



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