Inspired Marketing at North Face

This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls Sudden sporting challenge for visitors.

What?  This is great.

The truth is that most people who buy outdoor gear (clothing is just a part of that) never go farther than from the door to their car in bad weather. In fact, in general, even people who buy tents and packs generally only use them once.

In Naked Binder’s view that is both sad and wasteful.  Lecture over.

The idea of forcing the clientele to scale the walls and then leap for product is genius. Shopping as an adventure sport.

North face store with disappearing floor - Corporate Image

Want to see it in action?  AdWeek’s website has video of the North Face shoppers reactions here.

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