Interesting Packaging Design for Your Bike – James Dyson Awards

PACKTASCHE

Ready to hop on your bike to go to the grocery store to get your veggies for dinner? Check out this handy cardboard carrier – sort of a bike friendly paper bag but reusable. The whole page is here, but we provided a synopsis for you here!

The Inspiration

We, two enthusiastic cyclist and architecture students from Vienna, have now been riding for eight years through Vienna on two wheels. The bike would be the perfect mean of traveling through cities and in the countrysideif it was not for the issue of shopping and transportation of things. At the shop we often asked ourselves if our bag is still big enough to transport all the goods safely back home. Is the water bottle too heavy?

 

The Function

The PACKTASCHE attracts two large business sectors. It is useable as service packaging and a transportation device for retail businesses and also as a communication medium for NGOs, events and tourism.
In retail the PACKTASCHE is designed for supermarket chains and larger business associations. The key point here is that it allows cyclists spontaneous shopping and much bigger purchases. The PACKTASCHE can therefore increase sales volumes and raise customer loyalty.
Furthermore, this new bag offers great marketing and image building opportunities to business assosciations. At the moment the PACKTASCHE is yet used for the most part as an advertising medium. A common cyclist can cover up to 10 km each trip with a relatively slow speed of 12 km per hour on average, which makes the bike the perfect mobile markting device for urban spaces. As a result of these attributes and its innovative character, the Packtasche is the ideal product for urban and regional marketing.

Besides these commercial benefits, the PACKTASCHE is still designed and made for it’s users, the common cyclists. For them, we would like to make everyday’s riding even more enjoyable by simplifying their shopping and transportational tasks. This, we believe, can increase the usage of the bycicle and broaden its acceptance within society. We consider the PACKTASCHE as our first small contribution to make the change towards sustainable mobility a reality for future generations.

One thought we had is that if you live in Seattle, or other traditionally damp areas, you may want to wax those panniers.

Thoughts from the packaging experts at Naked Binder:

Plus

  • Points for recyclability and branding opportunities.
  • Low cost and reusable
  • Innovative and fun idea.

Minus

  • Would prefer longer lasting option
  • Cardboard is not 100% recycled material
  • How much could it hold – worry the bottom would open up on rough roads

Conclusion:  4 stars out of 5

Very cool idea and in a pinch to have this option at the grocery store would be amazing.  As a branding opportunity it is great exposure and we can see these being used at bike rallies and grocery stores.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: