All day you are asked to make decisions that affect your life, your work, your kids… The question is, on what basis are you making those decisions? Business Insider has a great graphic that lists cognitive biases.
At Naked Binder, we work hard to not presuppose, but really look at the data and make good choices. I like to think I pay attention to these things and think in a “clean” way, but I can already see that most of these have figured into many decisions I have made. Check them out and see which ones apply to you!